J.S. Simpson & Associates

Customized coaching, action planning, and dance for the life and work you were created for.

J.S. Simpson & Associates

Customized coaching and action Planning for

the Life Paragraphand Work You Were Created for.

Customized coaching, action planning, and dance

for the life and work you were created for.

We know that you want to experience genuine fulfillment.

To achieve that, you need to understand how to reach what you're longing for.

The problem is everything you’ve tried so far hasn’t worked and you don’t know why, which makes you feel frustrated.

You deserve a solution that shows you the unique path you were created for.

We understand what it’s like to strive and succeed, and still feel mis-fit; leaving you drained and unfulfilled.

Which is why our clients are saying;

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“Mr. Simpson has helped me scale my life’s mountains. I had a hectic lifestyle, but I now have more time on my hands for my family and others. Because of his help, I am more at peace with my life.”


Joshua M.

“I had questions about my purpose in life, and Jeff honestly helped me navigate those. I have been finding more joy in motherhood and spending quality time with my family.”


Darianne M.

“I felt very lonely and felt I couldn’t afford necessities/wants or enjoy things with others. It was very frustrating. [After] My life became more purposeful. I felt relieved, happy, secure and no longer lonely.”


Alex W.

“Before you helped me, I had no interest nor desire in reaching my goal. It caused me to experience low self-esteem. [Your] Teamwork gave me great motivation and a positive attitude. It benefited me as I accomplished my goal.”


Gina W.

“In private, there were many tears and much doubt as to my worth. Some struggles had been with me since childhood, others because of failed relationships in adulthood. After, I am more confident and relaxed, and don't second-guess myself. I know my worth.”


Rebecca B.

Here’s how we do it:

Discover

You deserve a plan as unique as you are. Our approach includes conversations around your results of selected personal assessments, so we have a clear understanding of who you were created to be and why.

Plan

Once we understand your unique design, we can work together to create a customized plan including our 5F Framework: Faith, Family, Fitness, Fellowship and Field.

Act

True transformation comes from action. We're here to guide you, and with our supportive community, you'll find the encouragement and motivation to follow your unique path toward the fulfillment you deserve.

about

Jeff Simpson

Jeffrey S. Simpson, known for his unconventional approach, empowers change seekers to unlock their unique gifts and achieve lasting fulfillment. His signature processes—the . 1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ - Faith, Family, Fitness, Fellowship, and Field - help others break free from societal norms and align with their true purpose, much like the harmony and balance found in dance.

Jeff is a Maverick and strategic advisor with nearly 37 years of service in and with the U.S. Navy, including over 15 years of innovative leadership at The Johns Hopkins University Applied Physics Laboratory.

He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is pursuing CliftonStrengths and Enneagram certifications, Life and Leadership Coaching certifications, and credentialing from the International Coaching Federation (ICF). As a competitive dancer passionate about ballroom, rhythm, Latin, and social dancing, Jeff incorporates the principles of rhythm and balance into his coaching, guiding clients to find their unique flow in life and work.

about

Jeff Simpson

Jeffrey S. Simpson, known for his unconventional approach, empowers change seekers to unlock their unique gifts and achieve lasting fulfillment. His signature processes—the .1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ - Faith, Family, Fitness, Fellowship, and Field - help others break free from societal norms and align with their true purpose, much like the harmony and balance found in dance.

Jeff is a Maverick and strategic advisor with nearly 37 years of service in and with the U.S. Navy, including over 15 years of innovative leadership at The Johns Hopkins University Applied Physics Laboratory.

He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is a Strengths Champion certified coach and pursuing certification in Enneagram and credentialing from the International Coaching Federation (ICF). As a competitive dancer passionate about ballroom, rhythm, Latin and social dancing, Jeff incorporates the principles of rhythm and balance into his coaching, guiding clients to find their unique flow in life and work.

Latest Articles

Dwayne 'The Rock' Johnson: At 23, I Had Only $7 In My Pocket - Then I Turned My Life Around

What Does It Mean to Rediscover Yourself? Learn How Dwayne Johnson Transformed His Setbacks into Purpose – and How You Can Too!

January 19, 20257 min read

What Does It Mean to Rediscover Yourself? Learn How Dwayne Johnson Transformed His Setbacks into Purpose – and How You Can Too!

"I had all of $7 in my wallet." That’s how Dwayne "The Rock" Johnson describes the lowest point in his life. Imagine reaching your lowest point - your dreams shattered, your wallet almost empty, and your purpose unclear. For Dwayne 'The Rock' Johnson, this wasn’t just a hypothetical - it was his reality. He returned home, broke and feeling like a failure.

But that $7 wasn’t just a reminder of what he’d lost, it became the foundation of the transformation that would make him one of the most successful entertainers in the world. As Johnson explained to IBTimes, “Getting cut [from the Canadian Football League] was the best thing that never happened because it forced me to pivot and find my true purpose.”

His story reminds us that no matter how low we feel, there’s always an opportunity to realign our lives with who we were created to be.

If you’ve ever felt stuck, disconnected, or like you’re living someone else’s expectations, Johnson’s story offers a powerful reminder. Your lowest moments can be the spark that reignites your purpose. Rediscovery isn’t about creating a new life but realigning with the person you were uniquely created to be.

The Real Costs of Living Out of Alignment

Living out of alignment means chasing a life that doesn’t reflect who you were uniquely created to be. When societal expectations or external pressures steer your decisions, you lose connection with your purpose. This disconnection touches every part of your life. Your health, finances, relationships, and sense of self are trapping you in a frustrating cycle of exhaustion and unfulfillment. It did for Dwayne Johnson, too:

  • Financial Hardship: Starting Over at Rock Bottom - When Johnson was cut from the CFL, he had only $7 in his pocket. This moment wasn’t just financially devastating, it shattered his vision of who he thought he should be. He shared, “That $7 became the foundation for everything I am today.”

    This turning point became a wake-up call. Financial struggles often strip away distractions, forcing us to focus on what truly matters. This moment became a wake-up call for Johnson to realign with his purpose. Rather than giving in to defeat, Johnson channeled his disappointment into action, pivoting himself to professional wrestling and eventually building an empire. It’s a testament to how even the harshest financial setbacks can serve as a launching pad for transformation.

    Ask yourself: Financial challenges have a way of revealing what truly matters. What challenges are you facing that could become the foundation for your transformation

  • Emotional and Identity Struggles: Losing Sight of Who You Are - Before his CFL setback, Johnson had been chasing a version of success that wasn’t aligned with his design. Before rediscovering his purpose, Johnson had tied his identity to becoming a professional athlete. When that dream fell apart, he carried that same misalignment into Hollywood, chasing an image that wasn’t his own. His experience in the CFL taught him resilience, which carried into his transition to Hollywood, where he faced new pressures to conform. He shared in The Enemy of Average: When I got to Hollywood, they told me I had to act a certain way. And then one day I made a choice; I wasn’t going to conform to Hollywood, Hollywood was gonna conform to me.

    This realization didn’t come quickly. But it allowed him to focus on his purpose, embrace his authenticity, and align his life with what mattered most.

    Ask yourself: Are you chasing someone else’s vision for your life? What would it look like to live as you were designed?

  • Strained Relationships: Losing Connection to Others -  Living out of alignment doesn’t just affect you, it impacts the people around you. Johnson has openly discussed how prioritizing external validation took a toll on his personal connections.

    In a CBS Sunday Morning interview, he reflected on the importance of being you: One of the most important things you can accomplish is just being yourself. When Johnson embraced authenticity, he found that his relationships with family and fans alike began to thrive.

    When you align with your purpose, it allows you to show up for your relationships with presence and authenticity—just as Johnson did. When you rediscover your purpose and align with your design, it doesn’t just transform your inner life - it transforms how you connect with others, allowing you to build stronger, more meaningful relationships.

    Ask yourself: Are your relationships flourishing or weighed down by the pressure to meet expectations that don’t align with who you are and your purpose?

Lessons in Rediscovery

Dwayne Johnson’s story mirrors what many of us face, including my own. Before joining the Navy, I was at rock bottom financially, living in my car without any idea of who I was or what my purpose was. Later in life, like Johnson, I had to confront the reality that I was chasing an image of success that wasn’t aligned with who I was created to be.

Rediscovering my purpose wasn’t easy, but it changed everything. It gave me the clarity to align my life with my unique design and the courage to live authentically. Think about your story: Are you chasing an image of success that doesn’t align with who you were created to be? It’s never too late to realign.

Like Johnson, you have the opportunity to take your lowest moments and turn them into the foundation for a life aligned with your God-given gifts and purpose.

Are You Living Out of Alignment?

The signs of misalignment often creep in gradually, leaving us disconnected and unfulfilled. You might feel stuck in routines that don’t reflect your true priorities, or notice your health, relationships, or career aren’t thriving the way you hoped. Misalignment shows up as a quiet tension - a sense that something isn’t right, even if you can’t pinpoint exactly what it is.

If you’ve ever wondered whether your life reflects your true purpose, the Maverick Life Satisfaction Assessment can provide clarity. This free tool evaluates your satisfaction across health, wealth, relationships, and purpose, using my 5F Framework - Faith, Family, Fitness, Fellowship, and Field - to uncover where you thrive and where realignment is needed.

Don’t wait to start your journey. Take the Maverick Life Satisfaction Assessment today and uncover the first step toward rediscovery.

Rediscovering Yourself is a Transformative Journey

Rediscovering yourself is a transformative journey that leads to living authentically and fulfilling your God-given potential. It allows you to shed societal expectations, embrace your unique design, and live with courage and clarity. When you align with who you were created to be, every area of your life - your health, wealth, relationships, and purpose—begins to flourish.

This isn’t just about finding yourself; it’s about becoming the person you were always meant to be.

Rediscovering your purpose isn’t just about finding a career or achieving success - it’s about living authentically as the person God created you to be. Like my own, Dwayne Johnson’s story proves that when you realign with your unique design, you unlock a life of clarity, courage, and connection.

You were not made to live out of alignment.

You were uniquely designed to thrive - with strength, authenticity, and impact.

So, let me ask you: What part of your life feels out of alignment with who you were created to be? What’s one step you can take today to reconnect with your purpose?

Join me every Wednesday at 1 PM ET for Maverick Conversations  - a space where we uncover why so many high achievers feel disconnected and explore bold steps to rediscover purpose and fulfillment.

Did you enjoy this article but didn’t receive it in your inbox? Don’t miss out again - sign up here to stay inspired with weekly insights and updates delivered directly to you.

Ready to start sooner? Let’s chat - I have space for three high achievers ready to realign their lives and live with purpose.

Dwayne Johnson’s story shows us that rediscovery isn’t about achieving perfection - it’s about realignment. True fulfillment comes when you step into the person you were uniquely created to be - courageously, boldly, and unapologetically.

You were made to thrive. Take the first bold step toward rediscovering the life you were uniquely created to live.

Dwayne JohnsonHow to rediscover your purposeDwayne Johnson $7 storyTransforming setbacks into purposeLiving out of alignmentDwayne Johnson CFLFinding purpose after failureOvercoming financial strugglesLessons from The Rock’s lifeAligning life with true purposeWhat Dwayne Johnson’s $7 moment teaches about purposeHow to realign your life with your God-given designLiving authentically like Dwayne “The Rock” JohnsonSteps to transform setbacks into growth opportunitiesBreaking free from societal expectations to rediscover purposeMaverick Unleashed blogJeffrey Simpson rediscover purposeMaverick Life Satisfaction Assessment
blog author image

Jeffrey S. Simpson

Jeffrey S. Simpson, known for his unconventional approach, empowers change seekers to unlock their unique gifts and achieve lasting fulfillment. His signature processes—the .1% Effect℠, Be EmPowerful℠, and the 5F Framework℠ - Faith, Family, Fitness, Fellowship, and Field - help others break free from societal norms and align with their true purpose. Jeff is a Maverick and strategic advisor with nearly 37 years of service in and with the U.S. Navy, including over 15 years of innovative leadership at The Johns Hopkins University Applied Physics Laboratory. He holds graduate degrees in divinity and ministry, a bachelor’s in religion, and an associate’s in engineering. He is a Strengths Champion certified coach and pursuing certification in Enneagram and credentialing from the International Coaching Federation (ICF). He is also a competitive dancer passionate about ballroom, rhythm, and social dancing.

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